The Funtheque club challenges the pessimistic
sentiments that the age for super clubs is long
dead and gone.
The Funtheque falls into the category of a 'super
club'. Able to transform itself from a club
to a live concert venue, cabaret platform, a
new age party zone or even conceptualise theme
party nights; complete with stage performances,
acts and shows into a function venue for events
with remarkable F&B, hospitality & technical
facilities of the super age era
The club promotes an egalitarian ambience; free-flow
functional and service-designed areas, 2-way
interaction with patrons; management, floor
and service staff(s) and the DJ's.
The Funtheque is a boutique nightclub that offers
F&B and quality diverse entertainment with
superior service excellence in providing unique
pleasurable and memorable experiences. Live
shows and performances, comedy skits and routines,
interactive stable of DJs together with a variety
of thematic fun-filled nights throughout the
The Funtheque experience has been further extended
to provide club wear, merchandise items, paraphernalia
and souvenir items available for retail purchase.
The Funtheque, in its relative context, is comprised
from the joint application usage of two English
words; Fun & Discotheque. The idiom "Funtheque"
is used to collectively encompass the entire
entertainment offerings provided at the establishment
of the same name.
As can be logically deduced, the idiom is best
representative of what it stands for. And as
all great ideas go, The Funtheque to has its
history. The Ship; the F&B, restaurant counterpart,
with a firmly established name as the makers
of the best steak in town, had observed that
a large percentage of its patrons, either were
going off to, or coming in from, visiting an
It is not surprising that market leaders, in
striving for service excellence become total
solutions service providers. 'The Captain's
Cabin' was born. The idea was simple. To provide
their patrons (The Ship) with an entertainment
option, found upstairs. This quite ideally fell
in-line with the main concept of the business
The Ship - fine dining, and for entertainment,
join us upstairs at The Captain's Cabin. Quite
aptly 'Always on top for entertainment', became
Three years down the road, having fine tuned,
and tweaked at its entertainment mix, The Funtheque,
Malaysia's Premier Superclub was born. The Funtheque
is actually a derivative of The Captain's Cabin.
It represents the Club culture found within.
The life of the party. The Funtheque.
From March 2000, the Captain's Cabin has been
referred to as The Funtheque. Used to best describe
the following derived experience benefits to
1. Quality entertainment.
2. Interactive and personal touch.
3. Diverse offerings targeted at all segments
of entertainment industry.
4. Added value.
5. Excellence in F&B service and hospitality
with a culture of difference.
In considering the diverse entertainment mix
offerings that are available (current and after
renovations) at The Captain's Cabin; the term
'Funtheque' is most befitting; a 'library' of
fun, an entertainment edifice.
& Tag Phrase Rationalisation
The selected font typography used for 'Funtheque'
is of a Celtic origin. The font is called 'Stonehenge'.
The font provides the required dramatic impact
to attract the attention of the viewer complementing
aesthetically to the Funtheque logo.
The font typography for "Malaysia Premier
Superclub" is called 'copperplate Gothic
bold'. As the viewer can observe it has a more
solid structure and futuristic look. This adds
a dramatic dimension of attraction and attention
from the viewer. It makes or rather defines
Lastly, the tag phrase 'Always on Top for Entertainment'
has long been the adopted tag-line motto by
the Company. The choice of font is breeds greater
familiarity through the adoption of a hand written
style font typeface. This represent the lifestyle
branding element of the Funtheque as it has
a more casual 'feel'. This tag phrase motto
is the signature trademark symbolic to the Funtheque.